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UGC & Creator Strategist

  • On-site
    • Lisboa, Lisboa, Portugal
  • Marketing

Job description

The UGC & Creator Strategist exists to transform Hey Harper’s commercial and marketing calendar into a clear, creative, and scalable UGC plan. The UGC Strategy & Creator Strategist owns what UGC we need, why we need it, from whom, and how it will be used across paid, social, PDP, and owned channels. You collaborate closely with Demand to understand growth objectives, then turn those into creative input strategies, content angles, and timely creator briefs. You do not manage contracts, payments, or performance reporting, ensuring this role stays strategic, creative, and high-leverage. This person is not an operational coordinator and not a content producer. Instead, they own:

  • What UGC we need

  • Why we need it

  • Which creators to activate for each moment

  • How the content should be shaped creatively together with Senior Creative Strategist & Head of Brand

  • How should it be deployed across paid, organic, and PDP?

You’ll work closely with our Demand team to drive interest in Hey Harper and get feedback on performance and metrics. You report to the Head of Brand at sit within the brand marketing team. This role is a modern role that’s ideal for someone who understands how content gets created, the right tools to use, and how to push the boundaries.

What you will own:

UGC Roadmapping & Strategic Planning (± 40% of time): This is the What + When + Why:

  • Translate the marketing/commercial calendar into a monthly and seasonal UGC roadmap.

  • Define content needs per moment:

    • hooks

    • story angles

    • formats

    • creators

    • platforms

  • Forecast UGC deliverables in advance so Demand, Brand, and Creative are aligned.

  • Spot content gaps early and propose solutions before launch windows.

  • Ensure the pipeline supports both evergreen and campaign priorities.

Creator Input Strategy (± 35% of time): This is the Who + How:

  • Define what types of creators we need for each objective:

    • aesthetic storytellers

    • product educators

    • hook-driven performers

    • platform-native innovators

  • Develop creative briefs that deliver clarity of intent, tone, and narrative direction.

  • Work directly with creators to refine ideas, strengthen hooks, and improve structure.

  • Give feedback on tone, pace, product integration, and storyline.

  • Ensure creator content is platform-native, and aligned with commercial goals.

Organic social media & EGC management (± 15% of time): Together with an intern of your choosing, manage the daily activity and posting on organic channels:

  • Help brainstorm and set the pace for employee-generated content lead by the intern and team members, collaborating with all members of the brand team to bring ideas to life as needed

  • Understanding what the right level of posting and schedule is needed

  • Understand how to incorporate organic as part of our customer journey rather than a full strategy on its own

  • Make sure all comments are responded to and interactions acknowledged together with Customer Support

Workflow Design, Automation & Scalability (± 10% of time): Figuring out how to work smarter leveraging the newest tools. Whatever you can do to limit admin work, we’re going to support you:

  • Build systems that keep this role strategic, not operationally bogged down.

  • Identify tools and automations for:

    • content intake

    • UGC tagging

    • briefing templates

    • creator follow-ups

    • library organization

    • collaborate with external agencies and partners for sourcing and management

  • Train and delegate tasks to the intern to protect creative focus.

  • Establish workflows that minimize manual friction across teams.

Job requirements

We’re looking for someone with:

  • Minimum 2 years of experience in a similar role in fast-paced DTC, fashion, or e-commerce environments. This role is not suitable for recent graduates or interns.

  • Ability to translate commercial + marketing calendars into a clear UGC strategy

  • Strong creative strategist who thinks in hooks, angles, and formats

  • Deep understanding of UGC, creators, and platform-native content

  • Understands performance-driven creative (even if not running ads)

  • Strong communication skills: clear, direct, concise

  • Systems-minded; builds workflows, templates, and processes for scale

  • Delegates effectively and uses an intern as an extension of the role

  • Comfortable owning organic social posting rhythms + basic community oversight

  • Can balance creative intuition with commercial intent

  • Operates strategically: not an ops coordinator, not a content producer

  • Bonus: Experience coordinating external freelancers or agencies to expand internal bandwidth without compromising quality or timelines

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