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Senior Paid Social Manager

  • Hybrid
    • Lisboa, Lisboa, Portugal
  • €40,000 - €50,000 per year
  • Marketing

Job description

We are looking for a high-execution Senior Paid Social Manager to own the primary growth engine for our global DTC operations. You will be responsible for the strategic deployment and scaling of 7-figure budgets, primarily focused on Meta, while ensuring our paid efforts are harmonized with the entire customer journey.

Key areas of your role

Scaling Meta & performance expertise (70%)

  • Direct Campaign Management: Full ownership of campaign architecture for both core brand and influencer-led initiatives

  • Scalable Infrastructure: Design, test, and refine account structures (e.g., CBO/Advantage+, Cost Caps, tROAS) capable of maintaining efficiency during aggressive scaling

  • Budget & Pacing: Manage daily budget targets with precision, ensuring we hit CAC/ROAS goals across various global clusters

  • Creative Strategy: Partner closely with the Performance Creative Lead to brief, test, and iterate on high-converting assets based on data-driven hooks and performance metrics

Full-Funnel Reporting: Deliver granular performance insights, moving beyond surface-level metrics to explain the why behind the numbers

Marketing mix & growth optimization (30%)

  • Cross-Channel Synergy: Collaborate with other paid media operators to align on experimentation frameworks and unified budget guidelines

  • Conversion Rate Optimization: Work with the Growth Lead to deploy and analyze landing page tests and funnel variations to shorten the path to purchase

Technical Infrastructure: Act as the technical point of contact for tracking, event prioritization, and attribution modeling to ensure data integrity

Job requirements

What you bring (Mandatory)

  • 5+ years in Paid Media/Performance Marketing with a heavy focus on high-spend environments

  • Proven track record of directly managing 6-digit monthly budgets on Meta

  • Deep experience within the E-commerce/DTC space. You understand the nuances of inventory, seasonal peaks, and customer LTV

  • Hands-on experience scaling in Tier 1 markets, specifically the US or UK

  • You have a growth mindset but remain skeptical of "vanity metrics." You understand attribution deeply and know how to look past platform-reported ROAS to find true business impact

  • You live and breathe Ecommerce. You stay up-to-date on the latest tools, apps and industry trends

What success looks like

  • Within 30 Days: You have audited the current account structure, identified immediate "low-hanging fruit" for efficiency, and established a workflow with the Creative team

  • Within 90 Days: You have successfully scaled spend in a core market while maintaining target efficiency and have initiated your first cross-functional funnel experiment

  • Long-term: You are the go-to authority on Meta's evolving algorithm, consistently identifying the next "winning" cluster or creative format before it becomes industry standard

What we offer

  • Competitive annual salary ranging from 40.000,00€ to 50.000,00€

  • Performance-based bonus

  • Private Health Insurance

  • Hybrid work model: 3 days in the office, 2 days remote

  • Complimentary office snacks

  • Flexible start time, between 09:00 AM and 10:00 AM

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