Lifecycle & Retention Specialist

Develop a CRM strategy aligned with the business goals, in order to drive growth throughout each lifecycle stage for our customers

Analyze customer data to identify trends, preferences, and opportunities for segmentation

Create and refine automated lifecycle journeys across email, SMS, and other CRM channels to increase personalization, conversion, retention, and customer lifetime value (LTV)

Work closely with email marketing, brand, product, and CX teams to ensure alignment of lifecycle marketing campaigns with retention roadmap objectives

3+ year of ecommerce experience relevant to retention marketing, customer segmentation, loyalty programs, and marketing automation

Strong analytical skills, with ability to interpret and make data-driven decisions

Proactive, strategic, independent worker, with attention to detail and collaborative mindset

Fluent in English, with excellent written and verbal communication skills.